The Russians in the Windy City - RUSSOFT
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The Russians in the Windy City

Source: RBC
Apr 17, 2003
The IT outsourcing market has developed immensely in the recent years, identifying India and Ireland as the leaders in the offshore programming industry. Nevertheless, other countries, such as Russia or China, are also showing their potential and intention to win this market. The fact that one of Russia's leading software developers will speak at the event of such scale indicates that the intention is serious.

RBC, represented by Katerina Troitskaya, Business Development Director, and Alex Romanovich, Executive Client Relations/North America, will introduce its capabilities and expertise in conducting IT offshore software development projects at the "Best Practices" and "Global Sourcing Strategies" panels, opposite other prominent industry players.

RBC SOFT, RBC's former IT division and since 1998 a separate entity within RBC Group, has been rapidly developing its operations in the area of offshore software development. As a result of active marketing efforts combined with technical expertise, programming bids from the USA, England and Australia, as well as from the Eastern Europe and Asia were won in 2002. RBC offshore programming revenues grew 93% to $3 million in 2002, outpacing Russia's programming exports growth estimated at 50%. IT services became one of the principal drivers of the RBC's overall dynamic growth in 2002, demonstrated by 62% revenue increase to $27.52 million, with net income going up 51% to $9.5 million. Thanks to this growth rate, RBC was ranked number 74 in Deloitte & Touche's Tohmatsu 2002 European Technology Fast 500, a list of the 500 fastest-growing technology companies in Europe.

RBC is not the only one to believe in the success of the emerging geographic shift in the IT offshore market. Many American analysts and industry specialists agree that Russia offers something unique on the national character level, which competition does not have. "Russians are extreme as techies and brilliant at code; they excel at complex, large-scale technical problems. They don't simply want to follow directions; they want to be creative," - says Esther Dyson, Chairman of EDventure Holdings. Ernst & Young points out, that Russian programmers have proved exceptionally strong in creating niche packaged software, such as OCR or anti-virus. The current trend is to choose Russian providers for implementing complex projects that involve conducting serious scientific research, creating algorithms and developing complicated architecture. To top the high level of mathematical and engineering education, Russian competitive skill set prides the high-value-added analytical process of task/problem specification combined with the strategic view of the business processes of the client, as well as a strong presence of bilingual/bicultural project managers in the U.S. and Europe.

Chicago event in April is the first in the series of three Nearshore and Offshore Outsourcing Conferences organized by BrainStorm Group, Inc. in 2003. Other conferences will be held in San Francisco and in New York. These events serve IT and Business executives seeking an unbiased source of education, insight and expertise in order to ensure the success of their outsourcing initiatives.

Outsourcing-Russia.com is an endorsing organization of the Nearshore and Offshore Outsourcing Conference in Chicago. It is the leading source of information for companies considering software outsourcing to Russia. Featuring industry news, market analysis, success stories, guides on various aspects of offshore outsourcing, insider tips, and other valuable information from Beiten Burkhardt (a law firm member of KPMG), Brooke Nicole Consultancy, Offshore Development Group and other experts.