Russia to Become Real Highlight at CeBIT 2007
Russia is to become a partner of the world’s largest IT trade fair in Hanover in March. The participation in CeBIT will help Russia advertise its IT products. The federal budget has already allocated 8.2 million rubles to support Russian exhibitors.
Feb 02, 2007
Russia has become an official partner of the major CeBIT 2007 trade fair which will open in Hannover, Germany, in March, Deutsche Messe, the organizers, reported Tuesday. Russia beat France on the way to gain this status. The partnership gives Russia extra PR support such as joint news conferences and publications about the top 100 Russian-German IT projects. Russia will attract even more attention when the Russia-Germany summit is held on the fair’s opening day with German Chancellor Angela Merkel visiting. Russian President Vladimir Putin has not as yet confirmed his participation. First Deputy Prime Minister Dmitry Medvedev may fly to Hanover instead.
Russia will have its record-high number of exhibitors – 150, compared to 82 last year. The Russian presence will cover all four display categories – communications, business processes, banking and finances as well as digital equipment. The Russian federal budget has allocated 8.2 million rubles this year to make rent for Russian participants cheaper.
"Russian companies will have a great opportunity to demonstrate their products and attract new clients," Oleg Byakhov from the IT and Communications Ministry told Kommersant.
Experts agree that the participation in CeBIT will give Russian companies international advertising and boost their sales. "Primarily, it is very good promotion for Russian companies and for Russia because we will be showing that we are not only an oil and gas supplier but also as a good hi-tech partner," Valentin Makarov from KIT says.
Germany and other European counties need Russia’s cooperation in the IT industry, Mr. Makarov maintains. The Russian hi-tech market is growing 25 annually, fastest in the world. The volume market was $14 billion in 2006 with Russia exporting IT products worth $1.8 billion.
Russia will have its record-high number of exhibitors – 150, compared to 82 last year. The Russian presence will cover all four display categories – communications, business processes, banking and finances as well as digital equipment. The Russian federal budget has allocated 8.2 million rubles this year to make rent for Russian participants cheaper.
"Russian companies will have a great opportunity to demonstrate their products and attract new clients," Oleg Byakhov from the IT and Communications Ministry told Kommersant.
Experts agree that the participation in CeBIT will give Russian companies international advertising and boost their sales. "Primarily, it is very good promotion for Russian companies and for Russia because we will be showing that we are not only an oil and gas supplier but also as a good hi-tech partner," Valentin Makarov from KIT says.
Germany and other European counties need Russia’s cooperation in the IT industry, Mr. Makarov maintains. The Russian hi-tech market is growing 25 annually, fastest in the world. The volume market was $14 billion in 2006 with Russia exporting IT products worth $1.8 billion.