Facebook to Share User Data With Russian Search Engine
Facebook strikes a deal with Russian search giant Yandex
Jan 24, 2014
Facebook will start peddling user data to Yandex, Russia’s top search engine, as part of a deal between the two tech giants.
Yandex will get full access to public data from users in Russia, Turkey, Ukraine, Belarus and Kazakhstan. Yandex will use the data in question — which includes posts and comments that have not been classified as "private" — to enhance its search results.
For its part, Facebook figures to get a bump in traffic in Russia, where is competes with homegrown social network VK. To that end, Yandex said it would account for Facebook popularity when compiling its search results.
Yandex will get full access to public data from users in Russia, Turkey, Ukraine, Belarus and Kazakhstan. Yandex will use the data in question — which includes posts and comments that have not been classified as "private" — to enhance its search results.
For its part, Facebook figures to get a bump in traffic in Russia, where is competes with homegrown social network VK. To that end, Yandex said it would account for Facebook popularity when compiling its search results.