Project Title: Automation of Wrigley’s Marketing Research activities in EMEA region
The Wrigley Company is the world’s largest manufacturer of chewing gum and home to some of the best-known brands in the world, including Juicy Fruit, Doublemint, Big Red, and Wrigley’s Spearmint gum. Wrigley gum is a part of everyday life in more than 150 countries around the world.
The Challenge
Marketing research activities, such as consumer preferences studies, marketing trends monitoring, new products and advertisement campaign testing, are seen as tasks of high priority in the Wrigley Company. They are planned and coordinated by the company’s Market Research Department, with EMEAA regional branches located in Germany, UK, the Czech Republic, and Russia. The increase in research volume and its diversity in EMEAA region required to build a single corporate marketing research database. Based on Wrigley’s tender results, Aplana Software was selected as the implementation partner that has proven project methodology and broad workflow automation systems development experience based on IBM platform.The Solution
Currently Market Research Database is used by all employees of Wrigley’s Market Research Department in EMEAA region. The results of the system implementation are higher effectiveness of Wrigley’s market research activities due to a faster launch of new research projects and more flexible access to market research results for company employees. The common Marketing Research database is used for storage of undergoing and completed marketing research projects with advanced search tools. The system completely automates new marketing research projects initialization and launch, accumulation of employee’s feedback as well as notification of Wrigley’s employees on the events related to current projects.Tools and Technologies
Lotus Domino Designer 5.0Related links
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