Project Title: EPAM and SEPHORA Launch a New Best-in-Class Ecommerce Digital Experience

The Challenge

SEPHORA has been transforming beauty in the U.S. since 1998, and today operates over 280 stores in the U.S. and Canada as well as the world’s top beauty website, Sephora.com. Sephora is well known for its unique retail concept, which is rooted in its distinctive open-sell store design, the beauty expertise of its sales consultants and, most importantly, its unparalleled combination of over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, bath and body, smile care and hair care, as well as Sephora's own private label.

SEPHORA was in need of a robust ecommerce solution with unparalleled website functionality — to bring their customers the same seamless and intuitive shopping experience they had come to expect in-store. This meant improved search and navigation as well as a simplification of the checkout process to reduce cart abandonment and create new sales opportunities. It was also critical that the solution be multi-screen ready, to deliver an experience that mirrors the many screens their customers use when making a purchase decision.

Approach and Solution

Using Oracle ATG Web Commerce technology, EPAM helped create an ecommerce website unparalleled in the beauty category. The new solution:

• Presents product "quick views" and reduces the steps in the checkout process
  
• Offers the best organized search functionality for beauty products on the Web
  
• Allows users to check in-store stock at local stores, create shopping lists and read product reviews
  
• Has enhanced integration with SEPHORA’s client loyalty program, Beauty Insider, which allows customers to check point balances, available rewards and previous purchases
  
• Takes into consideration a long-term view that anticipates future needs and scale
  
• Streamlines the mobile shopping experience through robust apps for the iPad and iPhone — these commerce-enabled applications mirror much of the same intuitive functionality as the Web, resulting in a blistering 150% increase in mobile sales

Key Capabilities and Technologies Used

• Oracle ATG Technology
  
• Data Analysis and Modeling
  
• Data Migration
  
• Integration Testing
  
• Performance and Stress Testing
  
• Multi-Platform Mobile Testing
  
• Quality Assurance
  
• Endeca Product Navigation and Search Integration
  
• Application Time and Performance Response Strategy
  
• Search Engine Optimization

The Results

A social and mobile makeover that truly complements the way their customers shop. Spurs 150% growth in mobile shopping.

Development of an ecommerce website with the most robust and intuitive functionality in the beauty products category, along with companion iPad and iPhone commerce that augment the shopping experience and create stronger digital pathways for completing a sale.

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