Moscow Application & Technology Expo 2015
Moscow, May 12, 2015 – Mar 14, 2015
The conference aims to unite on one platform the leading experts, professionals, developers and enthusiasts seeking to enhance their competence in the field of application development.
For two days, all those who care about app development will be able to learn about the experiences of other developers in the creation of the modern user interface, innovative and user-friendly apps for multiple platforms as well as market launch of their apps.
The participants will have the opportunity to discuss content consumption and the ways for the providers to ensure a personalized traffic through mobile games, technical support of the growing volume of apps, how to choose the right app theme, defining the target audience, liaison with mobile software clients.
More and more brands in Europe and Russia are turning their attention to such marketing tool for their companies as inclusion of mobile apps in their strategies. At the section dedicated to the mobile advertising and marketing, you will learn from the experience of the companies operating in the industry sector. The sessions will cover the issues of building a marketing plan for the app, developing pricing strategy, monitoring and promoting the app for the brand’s target audiences.
It will be quite interesting to hear the views of the major players in the increasingly popular Smart TV market. In any case, the latest developments will require a substantial revision of the traditional concept of TV broadcasting in the very near future. TV is gradually evolving from passive broadcast to online networking tool.
The conference program will include a number of parallel tracks focusing on the following areas:
For two days, all those who care about app development will be able to learn about the experiences of other developers in the creation of the modern user interface, innovative and user-friendly apps for multiple platforms as well as market launch of their apps.
The participants will have the opportunity to discuss content consumption and the ways for the providers to ensure a personalized traffic through mobile games, technical support of the growing volume of apps, how to choose the right app theme, defining the target audience, liaison with mobile software clients.
More and more brands in Europe and Russia are turning their attention to such marketing tool for their companies as inclusion of mobile apps in their strategies. At the section dedicated to the mobile advertising and marketing, you will learn from the experience of the companies operating in the industry sector. The sessions will cover the issues of building a marketing plan for the app, developing pricing strategy, monitoring and promoting the app for the brand’s target audiences.
It will be quite interesting to hear the views of the major players in the increasingly popular Smart TV market. In any case, the latest developments will require a substantial revision of the traditional concept of TV broadcasting in the very near future. TV is gradually evolving from passive broadcast to online networking tool.
The conference program will include a number of parallel tracks focusing on the following areas:
- Mobile app monetization and marketing
- Investing in mobile technology projects
- Outsourcing product development
- Usability of mobile interfaces
- Digital and mobile publishing
- Mobile marketing and advertising