Hot topic: Wearable Devices in Russia
According to Russia’s leading online shopping aggregator, Yandex.Market, some of the most popular wearable device brands are Xiaomi, Apple, Samsung, and Sony
Aug 25, 2016
Following global trends, the interest in wearable devices in Russia has significantly increased over the last year. This is most likely due to the popularity of both the Apple watch and Samsung’s many wearable devices but also because Russians are getting more into their health and fitness routines than they have been historically. These devices including smart phone technology in a watch, as well as fitness tracking, are helping all of us stay on top of our fitness routines.
Country trends don’t necessarily follow global happenings and often reflect variations in domestic interests, so as retailers and advertisers it is always important to learn how different products and services succeed in certain places. This blog covers some of the most popular wearable devices in Russia to offer insight on this global collision of technology and cultural trends as its playing out in Russia.
The fitness tracking element of these devices make them very popular because personal fitness has had resurgence in Russia. Russia has seen an increase of fitness centers, increase to queries for at home home workouts, and a general interest in social media’s take on beauty to include more muscle definition.
Since wearable devices are made in a very convenient bracelet or watch, their easy to wear option makes them even more desirable. Many of these devices can also sync to a computer or mobile device to show fitness progress over time. Devices such as Fitbit that are very popular in the United States are likely not as popular among Russians because their smart products do not have a Russian language option.
According to Russia’s leading online shopping aggregator, Yandex.Market, some of the most popular wearable device brands are Xiaomi, Apple, Samsung, and Sony. The most wanted models of these devices on Yandex.Market are the Xiaomi Mi Band 2, Xiaomi Mi Band 1S Pulse, and the Xiaomi Mi Band. The other most popular wearable devices are the Apple Watch Sport, and the Sony SmartWatch 3.
For the past few years, wearable devices have been trending the more we turn to data to define our lives and in this case our fitness levels. The US is one place where wearables have really taken off. Looking at some of the most popular devices on Amazon draws an interesting comparison to the way different models do well in different markets. On Amazon US, top products are by Jawbone, Fitbit, Garmin, and Samsung. Similarly to Russian shoppers, US shoppers also look for the same features when shopping for wearable devices. Amazon US also offers a selection of smart watches that have cameras. Clearly, brand popularity differs between online sites when it comes to these devices, especially because certain manufacturers may not offer the shoppers language option on their product.
When looking for wearable devices on Yandex.Market, most search for products that are compatible with Android or iOS. Russian shoppers are also interested in wearable devices that include a heart rate monitor and sleep monitor. This is most likely due to the current social trends in Russian, including healthy lifestyles, increasing use of mobile technology, and interest in technological innovation.
The Xiaomi Mi Band 2 is the most popular wearable device on Yandex.Market. The Xiaomi Mi Band includes fitness tracking, is compatible with both android and iOS, and monitors sleep and heart rate.
The second most popular wearable device, the Xiaomi Mi Band 1S Pulse, also made by Xiaomi offers many of the same things as the Xiaomi Mi Band 2, but is a more affordable option.
As wearable devices become more advanced, including the addition of cameras and abilities similar to smart phones, it is likely that more Russians will buy into this new and convenient technology.
Country trends don’t necessarily follow global happenings and often reflect variations in domestic interests, so as retailers and advertisers it is always important to learn how different products and services succeed in certain places. This blog covers some of the most popular wearable devices in Russia to offer insight on this global collision of technology and cultural trends as its playing out in Russia.
The fitness tracking element of these devices make them very popular because personal fitness has had resurgence in Russia. Russia has seen an increase of fitness centers, increase to queries for at home home workouts, and a general interest in social media’s take on beauty to include more muscle definition.
Since wearable devices are made in a very convenient bracelet or watch, their easy to wear option makes them even more desirable. Many of these devices can also sync to a computer or mobile device to show fitness progress over time. Devices such as Fitbit that are very popular in the United States are likely not as popular among Russians because their smart products do not have a Russian language option.
According to Russia’s leading online shopping aggregator, Yandex.Market, some of the most popular wearable device brands are Xiaomi, Apple, Samsung, and Sony. The most wanted models of these devices on Yandex.Market are the Xiaomi Mi Band 2, Xiaomi Mi Band 1S Pulse, and the Xiaomi Mi Band. The other most popular wearable devices are the Apple Watch Sport, and the Sony SmartWatch 3.
For the past few years, wearable devices have been trending the more we turn to data to define our lives and in this case our fitness levels. The US is one place where wearables have really taken off. Looking at some of the most popular devices on Amazon draws an interesting comparison to the way different models do well in different markets. On Amazon US, top products are by Jawbone, Fitbit, Garmin, and Samsung. Similarly to Russian shoppers, US shoppers also look for the same features when shopping for wearable devices. Amazon US also offers a selection of smart watches that have cameras. Clearly, brand popularity differs between online sites when it comes to these devices, especially because certain manufacturers may not offer the shoppers language option on their product.
When looking for wearable devices on Yandex.Market, most search for products that are compatible with Android or iOS. Russian shoppers are also interested in wearable devices that include a heart rate monitor and sleep monitor. This is most likely due to the current social trends in Russian, including healthy lifestyles, increasing use of mobile technology, and interest in technological innovation.
The Xiaomi Mi Band 2 is the most popular wearable device on Yandex.Market. The Xiaomi Mi Band includes fitness tracking, is compatible with both android and iOS, and monitors sleep and heart rate.
The second most popular wearable device, the Xiaomi Mi Band 1S Pulse, also made by Xiaomi offers many of the same things as the Xiaomi Mi Band 2, but is a more affordable option.
As wearable devices become more advanced, including the addition of cameras and abilities similar to smart phones, it is likely that more Russians will buy into this new and convenient technology.