New Digital Direct Marketing Services Emerge to Streamline Multichannel and Multimedia Initiatives
Feb 25, 2003
BOSTON, MA - February 21, 2003- The era of operational accountability coupled with the maturation and growing effectiveness of marketing technologies promises to accelerate the shift of marketers' budgets away from traditional media-based advertising processes and towards technology-centric, interactive marketing services, according to Best Practices in Marketing Technologies, 21st Century Marketing Services Emerge, a recent report What Works? report by Aberdeen Group, a leading market analysis and positioning services firm.
"Our research reveals that marketers are increasingly turning to digital direct marketing technologies and Internet-based marketing solutions as the fulcrum upon which successful multichannel, multimedia marketing strategies rest," said Kent Allen, research director at Aberdeen Group and the lead author of the report. The report reveals that as a result of the sluggish economy and budget cuts directly impacting businesses' marketing initiatives, a growing number of marketing technology suppliers have begun to combine technology with a slate of services in order to provide the next generation of marketing solutions.
Aberdeen Group took an in-depth look at a range of marketing technologies including enterprise marketing management applications; marketing campaign management software; e-mail marketing and related e-marketing tools; marketing and sales effectiveness tools; and customer voice management (CVM) tools.
The report reveals, through in-depth analysis and several featured case studies, that search marketing and email marketing solutions respectively deliver the one-two knock-out punches in the customer acquisition/customer retention arena. Additionally the report notes that search-marketing services now play a crucial role for new business development strategies, and that the viral marketing aspect of rich media is helping companies expand and refresh databases and house lists.
The best practices included in the report include a profile of how L-Soft and its client InterImage are breaking new ground with the federal government by providing digital direct marketing services to the U.S. Department of Commerce's Minority Business Development Agency, and a profile of how Travelocity has deployed Socketware's email software to add sophistication to its outbound customer communications.
The report is available for free by visiting www.aberdeen.com or by accessing the following Web page
Contact:
Shannon Stevens / Hannah Arnold
Linden Alschuler & Kaplan, Inc. Public Relations
(212) 575-4545
[email protected] or [email protected]
About Aberdeen
Founded in 1988, Aberdeen Group is a leading IT market analysis and positioning services firm that helps Information Technology vendors establish leadership in emerging markets. The firm provides IT market intelligence, positioning, and market acceleration services to established and start-up technology companies.
Aberdeen's consultants provide up-to-the-minute global IT market insights in more than 25 IT market segments. Research practices focus on emerging market opportunities, market growth rates, important industry trends, and customer buying patterns. The firm also helps clients to identify new market opportunities, enter those markets successfully, and accelerate the adoption of new technologies.
Headquartered in Boston, Massachusetts, Aberdeen has research and consulting divisions in Palo Alto, CA and Fort Collins, CO. Aberdeen is accessible via the Web at www.aberdeen.com.
"Our research reveals that marketers are increasingly turning to digital direct marketing technologies and Internet-based marketing solutions as the fulcrum upon which successful multichannel, multimedia marketing strategies rest," said Kent Allen, research director at Aberdeen Group and the lead author of the report. The report reveals that as a result of the sluggish economy and budget cuts directly impacting businesses' marketing initiatives, a growing number of marketing technology suppliers have begun to combine technology with a slate of services in order to provide the next generation of marketing solutions.
Aberdeen Group took an in-depth look at a range of marketing technologies including enterprise marketing management applications; marketing campaign management software; e-mail marketing and related e-marketing tools; marketing and sales effectiveness tools; and customer voice management (CVM) tools.
The report reveals, through in-depth analysis and several featured case studies, that search marketing and email marketing solutions respectively deliver the one-two knock-out punches in the customer acquisition/customer retention arena. Additionally the report notes that search-marketing services now play a crucial role for new business development strategies, and that the viral marketing aspect of rich media is helping companies expand and refresh databases and house lists.
The best practices included in the report include a profile of how L-Soft and its client InterImage are breaking new ground with the federal government by providing digital direct marketing services to the U.S. Department of Commerce's Minority Business Development Agency, and a profile of how Travelocity has deployed Socketware's email software to add sophistication to its outbound customer communications.
The report is available for free by visiting www.aberdeen.com or by accessing the following Web page
Contact:
Shannon Stevens / Hannah Arnold
Linden Alschuler & Kaplan, Inc. Public Relations
(212) 575-4545
[email protected] or [email protected]
About Aberdeen
Founded in 1988, Aberdeen Group is a leading IT market analysis and positioning services firm that helps Information Technology vendors establish leadership in emerging markets. The firm provides IT market intelligence, positioning, and market acceleration services to established and start-up technology companies.
Aberdeen's consultants provide up-to-the-minute global IT market insights in more than 25 IT market segments. Research practices focus on emerging market opportunities, market growth rates, important industry trends, and customer buying patterns. The firm also helps clients to identify new market opportunities, enter those markets successfully, and accelerate the adoption of new technologies.
Headquartered in Boston, Massachusetts, Aberdeen has research and consulting divisions in Palo Alto, CA and Fort Collins, CO. Aberdeen is accessible via the Web at www.aberdeen.com.