New Report Issued on Russian E-commerce
East-West Digital News (EWDN), an online news outlet covering the Russian ICT industry, has released a 316-page report on the Russian online retail market.
Jul 27, 2012
East-West Digital News (EWDN), an online news outlet covering the Russian ICT industry, has released a 316-page report on the Russian online retail market which the company characterizes as "one of the fastest growing but least known (and most misunderstood) on the planet."
Russian Internet use, which is currently the highest in Europe, and rapid expansion of the country’s online shopping habits has been driving advertising sales and innovation in the custom software and app industries and attracting international venture capital.
The research from EWDN – in which PwC Russia and the Moscow Higher School of Economics, among others, took part – is based on interviews with 80 Russian and international market players, from eBay and DHL to local retailers Ozon.ru and KupiVip.ru.
With a ˆ3000 price tag, the report costs significantly more than similar research from more established sources, whose average cost is in the 600-1200 range. RUSSOFT, for example, makes the results of its annual survey of the Russian IT industry available free to site visitors.
Sections of the report can be downloaded from the EWDN web page.
According to the publishers, the report includes a full set of data regarding investments in Russian e-commerce companies, with annotations and comments investment trends from Andrey Kulikov, Senior Analyst with Fast Lane Ventures.
In addition, a special section of the report is said to be dedicated to cross border sales – characterized as a particularly opaque area by the authors – with exclusive data from PayPal and the Russian Post, as well as practical advice for companies operating from abroad, on how to organize sales to Russia.
The report, titled "E-commerce in Russia," boasts "reliable and precise data on this market, which amounted to just $10.5 billion last year, but could reach some $50 billion before the end of the decade."
The report also explores the regional e-commerce, which has thus far been dominated by Moscow and St. Petersburg.
E-Ventures, Fast Lane Ventures, Mangrove Capital Partners, the Russian Venture Company (RVC) and other leading Russian and international venture funds took part in the research.
The press release for the report quotes Vardan Gasparyan, senior consultant in supply chain management at PwC Russia, as saying, "Infrastructure, from broadband, to electronic payments, to logistics, improves slowly, bringing significant improvements in operating conditions year after year. But for foreigners to succeed in Russian e-commerce, a strong knowledge of local specifics is required."
Russian Internet use, which is currently the highest in Europe, and rapid expansion of the country’s online shopping habits has been driving advertising sales and innovation in the custom software and app industries and attracting international venture capital.
The research from EWDN – in which PwC Russia and the Moscow Higher School of Economics, among others, took part – is based on interviews with 80 Russian and international market players, from eBay and DHL to local retailers Ozon.ru and KupiVip.ru.
With a ˆ3000 price tag, the report costs significantly more than similar research from more established sources, whose average cost is in the 600-1200 range. RUSSOFT, for example, makes the results of its annual survey of the Russian IT industry available free to site visitors.
Sections of the report can be downloaded from the EWDN web page.
According to the publishers, the report includes a full set of data regarding investments in Russian e-commerce companies, with annotations and comments investment trends from Andrey Kulikov, Senior Analyst with Fast Lane Ventures.
In addition, a special section of the report is said to be dedicated to cross border sales – characterized as a particularly opaque area by the authors – with exclusive data from PayPal and the Russian Post, as well as practical advice for companies operating from abroad, on how to organize sales to Russia.
The report, titled "E-commerce in Russia," boasts "reliable and precise data on this market, which amounted to just $10.5 billion last year, but could reach some $50 billion before the end of the decade."
The report also explores the regional e-commerce, which has thus far been dominated by Moscow and St. Petersburg.
E-Ventures, Fast Lane Ventures, Mangrove Capital Partners, the Russian Venture Company (RVC) and other leading Russian and international venture funds took part in the research.
The press release for the report quotes Vardan Gasparyan, senior consultant in supply chain management at PwC Russia, as saying, "Infrastructure, from broadband, to electronic payments, to logistics, improves slowly, bringing significant improvements in operating conditions year after year. But for foreigners to succeed in Russian e-commerce, a strong knowledge of local specifics is required."